Marketing Strategy
Definition
Systematic methods for market development and product promotion.
Historical Background
2000s: modern marketing concepts enabled systematic market development.
Example
Exhibition promotion, technical exchange, sample trials. Like brand broadcasting.
Formula
Market Share = Enterprise Sales / Total Market Sales x 100%
Core Concepts
Market development guide: systematic marketing for brand awareness and market share.
Extended Applications
Product: positioning, differentiation; price: cost-based, competitive; channel: direct, distribution; promotion: advertising, PR; digital: website, social media, SEO.