Product R&D System
Definition
Organizational structure and processes for new product development.
Historical Background
1990s: systematic product innovation was established.
Example
From market research to launch, full process management. Like an innovation factory.
Formula
R&D Efficiency = New Product Count / R&D Investment
Core Concepts
Innovation engine: systematic R&D for continuous new products.
Extended Applications
Requirements: research, analysis; concept: ideation, evaluation; design: formulation, process; validation: testing, customer verification; launch: mass production, marketing.